Analytics

We provide strategic depth to our clients’ Sales and Marketing functions by doing data engineering, data modeling, analysis and visual presentation of data in drill-downable reports. Above all we aim to generate insights which have a direct bearing on decisions.

There was a time when only retailers used to be serious about competing on analytics but now digitalization has made it imperative and also very much possible to drive competitive edge from all that data collected over years for not only consumer focused organizations but also business focused organizations.

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• Sales Analytics:

  • Segmentation and Targeting

  • Territory Alignment

  • Salesforce Size and Structure

  • Roster Management

  • Incentive Compensation

  • Call Planning

  • Field Reporting
     

• Marketing Analytics:

  • Customer Analysis

  • Marketing RoI Analysis

  • Digital Marketing Analytics

• Data Modeling/Predictive Analytics
   

• Econometrics

  • Use Experimental and Observational Data to answer business questions like,

    • How effective are the new business initiatives?

    • How competitors are impacting the business?

    • Should a new product be launched?

  • Marketing Analytics

    • Optimize Advertising Spend

    • Predict the success of Advertising Spend

    • Design experiments for better advertising

  • A/B testing

    • Design experiments to answer product or platform design questions